one of the most explosive and powerful personalities behind the business and personal growth movement — he is single-handedly redefining what successful online marketing, book publishing and professional speaking looks like. In this interview, Brendon Burchard shares several of the rarely-discussed insights that have allowed him to go from zero to a $10 million dollar business in only a few years, and you’ll hear Brendon and Greg discuss the difference between being an expert and an authority, and how Brendon’s used the very same strategies and concepts to launch his own career that he teaches to others. Click the play button to listen to the interview ..
To download this interview, CLICK HERE Be sure to take notes, because Brendon truly is one of the leaders of the industry, and his information and training is among the absolute best in the world!]]>
23 Responses
I love you both, and is everytime a great event to hear from such big guys in business. Your the people, that i want to reach in my niche and business. Thanks and have a great year 2012 from Germany
Excellent!!!
Great interview. For me one of the key ideas Brendon presented is to figure out how to give a different level of value in my marketplace. My field is teaching science. Unlike on the internet teaching science within an academic institution follows very rigid protocols. I am happy to hear that producing a different level of value is a good strategy for information products.
This is valuable wisdom from two trusted leaders. It’s an appropriate reminder to focus on our value and our service to others as we set our goals for 2012. Thank you!
When I was listening to this audio I remembered one good story (sorry for my English)
There was a marriage couple that had 5 new attractive dog puppies. They wanted to give them all to other people. So the man took the puppies to the car and drove all the town and asked people if they would like to have a dog. But no one wanted them. So he gave the ad in the radio that they had puppies with pedigree and want to give them for free. But still no one called them.
So eventually their neighbour adviced them to broadcast one more ad, this time however, puppies would have cost 25 dollars each. The day was not even at the end when all the puppies were sold.
I was really amazed by Greg’s “I am Money” report (What if the money would talk). When I thought more about it I realized that money comes to Those who can make in peoples’ minds the miracle shift, like Jesus used to do it – To show them Wine, not water.
Hi,
I really liked this interview!
I can really relate to the apple example. I’ve never regretted buying anything from them.
The consumer experience is incredible.
I have a better idea of what to aim for now 😉
Thanx for the great interview, very motivational!
This was another great and inspiring end of the day. Now I’ll go to bed and have sweat dreams… Maybe I!ll find a new idea…
Brendons wise words, quality mate
Loved this Greg. Brendon has been one of my Greatest teachers and mentors and having the two of you on one training call together was just awesome.
Thanks for sharing.
Great interview. Liked the insight towards the end “Never let your small business make you small minded”. Excellent and thank you.
Hi my friends from Engage Today 2009! It was really great to listen to you today. I’m step by step implementing what you teach. We’ll see when you’ll get to be proud of me. “How to hire?” was the biggest take away for me this time. Thank you very much!
I want to thank both of you for being such remarkable leaders, experts and trusted authorities. You provide ncredible value, distinction and service in all that you do as evident by this interview and I extend my personal best wishes to both of you.
May you both continue to be richly blessed. With appreciation and gratitude, Mary Murphy
Excellent interview… two good guys making a difference in the world….when Brendon said “when we wrote the book” then corrected himself it makes me understand how you guys crank out so much amazing content… ideas/thoughts with support systems (writers/editors) is huge factor..
Outstanding interview!! I particularly appreciated the idea that we are in the midst of a huge cultural shift in the need of leaders to illuminate the path forward. Profound and true. Thank you for this gift.
thank you Greg and Brendon, the true life stories and information shared is highly valuable!!! it has inspired my to continue to leap and bound forward in trust of my own value, wealth of life experiences and the abilities i have to offer to the world.. Having great people ahead of me on my path is the greatest gift to me and in turn for all the people i will inspire in this great walk of life experience. Trust the wisdom within!…
James Yonge,
teacher / energy worker
evolveyourworld.org
So now that the time for refunds on ‘trusted authority formula’ expired, we start getting cross-sold Brendan Burchard and his ‘expert’ system, soon to follow pitches for expert academy and his program for which there are affiliate fees
Did you have a point to make, or just pointing out the business model for anyone that isn’t familiar with internet marketing? We don’t do a bunch of promotions, and only for people that I’ve personally met, know and stand 100% behind what they do.
What a good interview. Thank you Greg and Brendon.
Great stuff. Of all the people that talk about marketing online, you won’t find any with more energy and enthusiasm then Brendon Burchard. He’s easy to listen to, and the instruction is clear and concise.
Thanks for posting this interview – I love what Brendon has to say. I am totally up for following his formula and I’m already more than half-way through writing my book. It’s easy because it just feels right. The only problem I have is to where to find Joint Ventures to help promote me. I know I have a great message, but I’m a Recovery Coach, helping people to get back on track and rebuild amazing lives after drug or alcohol addiction. Difficult to find people to parnter that, seeing as addiction and recovery are kinda hidden away in society. Any idea, Greg or anyone else? Love your website by the way – awesome info.
Well worth listening to.
It’s obvious that those that know technology and are “glib” like you and Bruchard will always sell and up-sell then cross sell their products by positioning themselves so humbly as “serving others”.
I would follow Brurchard or you if either of you had actually made money in anything other than telling and selling others on how to tell and sell others!
Bruchard himself said in a previous video that he believes that an “expert” could be someone that did nothing other than interview those who did something! wow! that is the definition of BS. But again he must sell everyone on the idea that they can be experts and like him can sell products.
Figuring out how to tell and sell is all presented and re-packeged a million times by Dan Kennedy and Tony Robbins. Most so called new Guru’s like you guys are good copy cats with different levels of enthusiasm.
When it comes to “simple wealth”, I want to watch and follow someone who can show me proof they became wealthy doing and creating something of true value to others in the financial world (stocks- real estate- business). Not telling me how to act like an “expert” and sell products in a clever way!
Selling “talk” is cheap and motivational “stuff” is temporary, hence your needs to give most of it for free and act as if the “meaty” stuff will come later.. if we buy more products and more information.
You are a true expert in coaching a real wealthy person who wants to teach others and needs to figure out ways to do so inexpensively and make more money in the process. But trying to convince the masses full of average ordinary “wannabees” who can’t even pay rent, how to become life coaches and consultants just because they can talk like you or package stuff on line is another line of fraud perpetuating more BS in the information business.
Both you and Bruchard’s markets are narrow and will die quickly hence your need to quickly and constantly cross sell and up-sell with other so called new Gurus (or should i call you copy cats?)
You will probably remove my post- But I just had to speak my mind.
I wouldn’t delete a comment just because it’s someone who doesn’t agree with me.
First, I agree totally with alot of what you’re saying – there are a TON of people out there who do not have the authority or right to call themselves an “expert”. That’s one of the problems in the market that I’m trying to change.
But you’ve made a couple of serious mistakes in your assumptions. First, to suggest that the only way I’ve ever made money is by teaching people how to make money or become information marketers — WRONG.
I’ve created a million dollar + net worth in several different companies and businesses. I sold a technology company in 2000 for just under $2 million dollars. I created a NINE figure real estate portfolio, and have had several multi-million dollar businesses that had NOTHING to do with teaching others how to do it.
As for Brendon, you’re entitled to your opinion, but it doesn’t serve you to be envious of others who have the ability to create a multi million dollar business. You obviously don’t see it, but Brendon has changed a LOT of people’s lives for the better, and allowed them to believe something in themselves for the first time.
The other big mistake you’ve made is thinking that I teach people that anyone can become an expert or authority overnight. Again, I agree that’s not true – and that’s NOT what I teach.
Suggesting that we’re just misleading people and taking their money is laughable. I have a LOT of students who have taken what I’ve taught them and created entirely new businesses and lives as a result. I know that’s true, and frankly I don’t care if you believe it. Just read the comments on my blog and eventually, you’ll be unable to think that what I do doesn’t serve others.
I teach that you MUST have a core competence in what you do FIRST, before you can become an authority.
So, I understand your frustration and skepticism with a lot of people in this market, but you should do a little research and know what you’re talking about before you attack me without having a clue what you’re talking about.
With your attitude, my best guess is that you’ve failed at some of the things you’ve tried and then blamed those who tried to help you. If you really believe your attitude and mindset are serving you, God bless you.
I’ll continue to do what I do, and serve those who actually recognize the value.